So if we want to see more people cycling in Greater Manchester, our challenge for 2010 (and beyond) is to come up with fun and attractive ways to encourage more people to cycle. I wonder if any local authorities or businesses would consider the rewards schemes as suggested in the Just Cycle It example?
There should be plenty of opportunities for such initiatives in Spring 2010, when Manchester should see the launch of the Points4Life scheme. According to the website the scheme is a "new loyalty programme which will encourage people to be healthier. It will take knowledge, learnings and technology from the private sector, where many loyalty programmes run very successfully and apply them to the public sector. Through the use of government, local authority and private sector funding Points4Life will encourage Mancunians to be healthier in a range of ways including what they eat and doing more exercise."
The Points4Life scheme has set an objective to recruit 20-25% of the Manchester population to be involved, although it is hoped to be able to achieve 40% participation in the scheme over a three year period, plus 20% of those commuting to the city.
- people are more physically active
- people eat a healthier diet,
- people maintain a healthy weight;
- people stop smoking;
- people limit their alcohol consumption to nationally recommended levels;
- people take up screening opportunities offered through the health service.
Part of the national Change4Life programme, Manchester has been chosen as the test bed for this scheme and has received £4.6 million funding from the NHS. We look forward to some fun and rewarding ideas to provide incentives to encourage more people to cycle in Manchester.
Happy New Year.
PS. Oh, and any suggestions where we could install a Piano Stairs in Greater Manchester and who might fund it would be most welcome!